Newcomer Area

Start-ups and new ideas for the pharmacy market

start-ups
new ideas
trends
Newcomer Area 2026

Discover innovations and fresh inspiration

In the Newcomer Area, young companies present their ideas, products and business models for the pharmacy of tomorrow.

The focus is on innovative solutions from these areas:

  • Tech & Services:
    Digital applications and new business models.
  • Beauty & Health:
    Products and concepts relating to health, prevention and care.

The format offers space for exchange and new contacts between start-ups and the professional audience. Visitors receive compact insights into current developments and new impulses for their own pharmacy business.