Newcomer Area

Feel the future of the pharmacy industry first hand

This exciting format focused on the innovative power and creativity of start-ups. Visitors were able to discover innovative start-ups that are redefining the challenges of the industry with their creative ideas and groundbreaking concepts.

The Newcomer Area gave start-up founders the opportunity to present their ideas to an international audience of experts and to meet important customers and partners. Visitors were also treated to inspiring visions of the future and new ideas for the business of tomorrow.

The highlight was the apostart Award, the popular start-up pitch on the InspirationLAB stage, where people could witness the event live and vote for their favourite. At the same time, people could discover the most innovative products and services of the participants and draw inspiration from the Newcomer Area!